SALES & MARKETING EXPERTS

Here Are the Nominated Ads for the 74th Emmy Awards

AdWeek — Tue, 12 Jul 2022 20:41:07 +0000

The Television Academy has announced the full list of 2022 Emmy nominees. A number of industry favorites have snagged nominations in the category for Outstanding Commercial, including Change the Ref's "The Lost Class" and the cinematic "Detectives" for Apple iPhone 13 Pro. The nominations arrives weeks after the 2022 Cannes Lions festival, where "Detectives" and...

Читать полностью

Spotify Acquires Music Trivia Game Heardle

AdWeek — Tue, 12 Jul 2022 20:41:00 +0000

Spotify said Tuesday that it is acquiring Wordle-inspired music game Heardle to make music discoverability more interactive for users on the platform. The streaming platform said in a statement that the game's rules will remain the same: Players have six tries to guess a song, and a few more seconds of the song are revealed...

Читать полностью

Twitter, WNBA Literally Shatter the Glass Ceiling With #MoreThanIncredible Initiative

AdWeek — Tue, 12 Jul 2022 19:42:55 +0000

Twitter and the Women's National Basketball Association removed the mystery from the #MoreThanIncredible tweets with calls to action in multiple languages that surfaced on the platform leading up to WNBA All-Star Weekend this past weekend. The social network and the league teamed up on the #MoreThanIncredible campaign to showcase how the WNBA and its fans...

Читать полностью

Amex’s Latest Bid to Boost Small Businesses: QR Codes

AdWeek — Tue, 12 Jul 2022 19:42:55 +0000

American Express continues to go all in on helping small businesses thrive in times of economic uncertainty. This time around, the financial services juggernaut is using geotagging technology to guide shoppers to the small businesses that need some summer lovin' to stay afloat. "Let's Go Shop Small" is the latest iteration of its long-running Shop...

Читать полностью

Hootsuite Rebrands for Renewed Visibility in Crowded Social Media SaaS Space

AdWeek — Tue, 12 Jul 2022 19:29:27 +0000

Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo logo and created a 30-second spot to reveal the update. "We have 200 million businesses...

Читать полностью

Twitter: Approximately 1.5B Tweets About Gaming Shared in First Half of 2022

AdWeek — Tue, 12 Jul 2022 19:29:27 +0000

Twitter Gaming analyzed gaming-related chatter on its platform during the first half of 2022 and found that approximately 1.5 billion tweets about gaming were sent from Jan. 1 through June 30, up 36% year-over-year. Twitter Gaming said Genshin Impact was the most-tweeted-about game globally during the period, followed by Wordle. The top 10 most-tweeted-about games...

Читать полностью

Потери PepsiCo от обесценения активов в России превысили $1 млрд

BUSINESS LEAKS — Tue, 12 Jul 2022 19:24:11 +0000

Читать полностью

Роспатент зарегистрировал бренд «Вкусно — и точка»

Два из трёх покупателей франшизы экс-сети McDonald’s в России согласились продолжить сотрудничество с компанией

Читать полностью

LendingTree Updates Old Tagline—This Time, Consumers Are the ‘Prize’

AdWeek — Tue, 12 Jul 2022 18:48:58 +0000

With anxiety about debt amid rising interest rates, record-high inflation and general economic uncertainty, LendingTree is trying to calm consumers with levity as it touts the new look and tools of its online marketplace. The tense investment and borrowing environment serves as the backdrop for LendingTree's decision to tap into the spirit of its late...

Читать полностью

«Логомашина» разработала айдентику рекламного агентства We Are Agency

В основе фирменного стиля – отсылки к интерфейсу соцсетей

Читать полностью